You don’t have to own a green Bentley or make a music video in downtown Los Angeles to get into car wrapping. It can be a very effective way to bring your car back to life—or boost a business or cause.
Here are 10 things you (probably) didn’t know about car wrapping…
Car wraps are temporary
Car wraps can last three years or more if cared for properly – but that’s still far below the average lifespan of a car, which is 8-13 years. If you use car wrap to advertise your business, you can of course re-wrap your car if you want to change your logo, phone number, or other branding/service information.
It costs about the same as a fresh paint job
A high-quality car wrap costs about the same as a high-quality paint job. Prices vary, but a package for a small car can be around £1,300 – £1,600, while a larger car can cost £2,100 or more. Prices much lower than this may indicate poorer quality work. A professional job will be free of creases and bubbles years after installation.
Don’t use an automatic car wash
Taking your wrapped car through an automatic car wash could easily result in permanent damage being done to your vinyl. Aim to have your car hand washed at least once a week, and your wrap will last a lot longer and give you better value for money.
Wraps let your imagination run wild
From vinyls that change colour, to those that mimic stainless steel and carbon fibre, to dazzling, crisp graphics – the possibilities of car wraps are endless.
You can promote your business
While the capital outlay for a car wrap can be high, there’s no denying that a wrap can be a very powerful advertising medium, with potentially hundreds (or thousands) of people seeing your car every day. A wrap can be designed to feature slogans, logos, brands, graphics or detailed photos of products.
You can advertise other companies’ products and services – but beware
It’s possible to turn your vehicle into a mobile advert for a third party business or cause. This can generate a modest additional monthly income. Beware though that some wrap advertisers are scammers. In most cases they are easily identified because they ask you for an upfront fee to wrap your car; a real wrap advertiser will not do this.
